TIKTOK MADE ME PLAY IT

TikTok's inaugural global gaming summit, held in late 2022, designed to showcase how discovery, creator storytelling, and short-form content drive real results for publishers and players. Hosted by creators VBunny, Cozy K, and Khleo Thomas (Zero from Holes), the event brought together leaders from EA, 2K, Playtika, Homa, VNG, NetEase, and HoYoverse for a program that moved seamlessly from audience insights to creative playbooks to performance strategy.

As an art director and designer on the project, I iterated on the event logo and animated the final version, helping establish the visual identity for TikTok's first foray into the gaming space. Together with Joy Seet, Vanessa Geammal, Amy Lai, Kenneth Liew, and Eric Schroeder, we designed further elements for the summit, which featured an interactive 3D gaming environment that attendees could navigate to explore content, speakers, and sessions.

The result was a cohesive ecosystem that felt native to both gaming culture and TikTok's product experience, positioning TikTok as the natural intersection of creators, culture, and commerce.

You can read more about the event here.

The impact: Over $162M in post-livestream revenue