HOLIDAY STYLE

Marketing and promotional assets created for Victoria's Secret PINK's holiday season as a freelance designer embedded with their in-house team. I designed and animated social content across Instagram stories and feed posts, promoting product launches, limited-time sales, and the PINK x TWICE collaboration—a cross-cultural campaign featuring the K-pop group.

The work ranged from high-energy sale graphics to product-focused content, and collaborative marketing with TWICE, all designed to stop the scroll and drive conversions during one of retail's busiest seasons.