NEW YORK COMIC CON

To establish TikTok Shop as the go-to platform for collectibles, we secured a prime 30x50 booth at New York Comic Con, strategically positioned as one of the first activations attendees hit when entering the Javits Center. With 200,000+ pop culture fans flowing through, we had serious visibility.

I led the visual identity alongside my colleague Hyun Seo, developing the concept and design language, then directed creative production and the overall event experience. Our booth, sponsored by Crocs and HeyDude, brought live shopping and streaming to life across four days, with partnerships from Pringles and other major brands.

The impact: $1MM in revenue, 100 seller leads, and unforgettable moments like legendary Pokémon illustrator Mitsuhiro Arita signing cards at our booth while top creators livestreamed and sold products in real-time.

Art Direction x Design: Jason Goméz x Hyun Seo Yoo