GAMING ON TIKTOK

With 30 billion+ monthly views on gaming-related hashtags on TikTok since May 1, 2023, our team at the Global Brand Studio developed a design direction for Gaming on TikTok to give the gaming culture and community a clear, cohesive identity. This visual system was built to work across all touchpoints.

The design language centered on a grid motif that acted as the structural backbone, providing consistency while allowing flexibility across applications. Glass icons brought dimension and a modern aesthetic, while oversized typography delivered the bold, confident voice gaming conversations demand. Together, these elements created a versatile system that could scale from social content to physical installations.

As an art director and designer on the project, I pitched initial concepts for the look and feel, then iterated and designed with the finalized elements across content, campaigns, and experiential activations at major events like MAU, Gamescom, and SXSW—translating the system into environmental graphics, event branding, and on-screen applications.

Design Director: Ishaan Mishra

Extended Designers x Art Directors: Joy Seet, Mike Hinson, Eric Schroeder, Vanessa Rizk