INTERACTIVE
SOCIAL GAMES

Bleacher Report

Stop Scrolling Start Playing

A collection of interactive games and brain teasers built to jolt users out of autopilot scrolling.

I-Spy carousels, "guess the missing team" challenges, rebus puzzles, and more. Our goal was to develop content that demands participation instead of passive consumption, because sports fans deserve better than a feed full of quote cards.

Built by sports fans, for sports fans, while on Bleacher Report's Innovation team.

I-Spy: Lakers v Celtics

I-Spy: Lakers v Celtics

I-Spy: Lakers v Celtics

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For one of basketball's most storied rivalries, we commissioned an intricate Where's I-Spy-style illustration hiding dozens of Easter eggs including legendary game moments, 33 combined titles (at the time of making), double agents who switched sides, and famous celebrity fans. We invited our audience on a visual scavenger hunt to find them all in this sprawling illustration.

How many Easter eggs did you find?

Art Direction & Production: David Garcia x Jason Goméz

Illustration: Elio Moavero

For one of basketball's most storied rivalries, we commissioned an intricate Where's I-Spy-style illustration hiding dozens of Easter eggs—legendary game moments, 33 combined titles (at the time of making), double agents who switched sides, and famous celebrity fans. We invited our audience on a visual scavenger hunt to find them all in this sprawling illustration.

How many Easter eggs did you find?

Art Direction & Production: David Garcia x Jason Goméz

Illustration: Elio Moavero

Rebus Puzzles

Rebus Puzzles

Rebus Puzzles

In another installment of our interactive social games, we turned legendary player nicknames into visual brain teasers. By breaking down each nickname into illustrated rebus puzzles, we challenged fans to decode the clues and match them to their favorite players.

How many did you figure out?

Art Direction & Production: David Garcia x Jason Goméz

Illustration: Dan Evans

We turned legendary player nicknames into visual brain teasers. By breaking down each nickname into illustrated rebus puzzles, we challenged fans to decode the clues and match them to their favorite players.

How many did you figure out?

Art Direction & Production: David Garcia x Jason Goméz

Illustration: Dan Evans

Which Team is Missing?

Which Team is Missing?

Which Team is Missing?

"Which Team is Missing?" as an Instagram carousel experience where team-specific helmet graphics orbit around a central mystery helmet.

Fans must analyze the visible teams and deduce which franchise is missing to solve the puzzle.

Concept: Jason Goméz

Art Direction & Production: David Garcia x Ambrose Salmini

Motion: Ambrose Salmini

How many did you figure out?

Art Direction & Production: David Garcia x Jason Goméz

Illustration: Dan Evans

Face-Off

Face-Off

Face-Off

Pivoting from carousel-based games, we developed "Face-off," a memory-based quiz game. This vertical, story-native experience uses fast-paced animation where player headshots pop up across the screen. Viewers must track who appears, then answer questions about those specific players—transforming passive story-watching into active gameplay.

The first iteration was football specific and featured 66 illustrated heads, while the second version made the experience smoother and utilized photographs that colorize when popping out of a sea of black and white heads.

Art Direction & Production: (V1) David Garcia x Jason Goméz | (V2) Ambrose Salmini x Jason Goméz

Illustration: Jason Goméz

Motion: (V1) Jason Goméz | (V2) Ambrose Salmini