MIA SAN MIA
Bayern Munich
From The Pitch To The Feed
Standout work created for Bayern Munich's U.S. audience from 2021-2025. As both creative strategist and lead designer, I partnered with Bayern's social and marketing teams to give their content a complete facelift—elevating their brand while making it more relatable to North American fans.
From high-stakes Der Klassiker graphics and cross-promotional campaigns with LAFC and the Kansas City Chiefs, to goal graphics and player signing graphics used across their global and U.S. accounts, and a festive Bayern yule log, each piece was designed to stop the scroll and elevate the brand.
The impact: 25% follower growth and a 100% increase in engagement.
Created using Procreate, Photoshop, Blender, Premiere Pro, and After Effects.
Matchday Graphics
Seamless Carousels
Video
Holiday Social Content Conceptualized and produced a branded holiday yule log video for Bayern Munich's social media channels, built and rendered entirely in Blender with compositing and finishing done in After Effects. The initial concept was a festive, on-brand piece designed for passive, long-form viewing during the holiday season with a tie-in to Amazon's Bayern Munich: Behind the Legend documentary. The final version was much shorter cut than intended.
Hype/Announcement Content Edited a high-energy promotional trailer announcing the NFL's arrival in Munich, cut in Premiere Pro with a cinematic, dark aesthetic inspired by The Batman. Crafted to build excitement and cross-cultural appeal, bridging Bayern's fanbase with an American football audience.
Topical/Moment Marketing Produced a motion graphics post tying Bayern Munich into Masters Tournament conversation, featuring a seamlessly composited waving Masters flag replaced with the Bayern crest. A timely, culturally relevant piece created for Instagram as part of the club's reactive social calendar. Created in Blender.